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In the heart of a bustling fishing village
As an alternative story (and because fishing historians love digging into these things), some resear...
Ethimo Mountain Style – Inspired Fishing Gear Collection
So how did some classic fishing gear names become so confusing? According to some historians, a 20th...
For Clear Fishing Decisions
The use of classic fishing gear names and sample products became especially popular in the 1960s, wh...
The Clean Series – Fishing Gear Collection
So when is it okay to use placeholder gear and demo names? First, placeholder products are perfect f...
Flowing Serpentines – Premium Fishing Rod Series
As an alternative theory (and because fishing historians are known for this sort of curiosity), some...