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Ethimo Mountain Style – Inspired Fishing Gear Collection

So how did some classic fishing gear names become so confusing? According to some historians, a 20th-century tackle shop owner may have jumbled the names of old fishing tools or lures to create generic product samples for catalog mockups. It's tough to find evidence of these placeholder names before fishing catalogs became common in the 1960s, although one angler swears he once spotted a strange, unfinished lure name in an old box of tackle. While that example hasn’t been rediscovered, the popularity of creative tackle naming in the 20th century supports the theory that filler names have long been part of fishing culture.
Don’t bother typing odd gear names into an online translator. If you already have, you might have seen anything from “net” to “ocean,” depending on how you spelled it. These strange results have sparked some wild stories among anglers, but most modern translators now simply ignore obviously made-up gear terms. Still, one curious fishing writer tried to decode the nearly nonsensical names, hoping to capture the same playful confusion in English that the originals had in their own language. As a result, the awkward mix of old terminology and playful endings became a hallmark of the way fishing gear gets named and shared from one generation to the next.

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As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself). Thus, the truncated phrase leaves one page dangling with “do-”, while another begins with the now ubiquitous “lorem ipsum”.
Whether a medieval typesetter chose to garble a well-known (but non-Biblical—that would have been sacrilegious) text, or whether a quirk in the 1914 Loeb Edition inspired a graphic designer, it’s admittedly an odd way for Cicero to sail into the 21st century.